Last updated: March 15, 2026
Arden Flow (operated under registration number 2018/432109/07, hereinafter referred to as "we", "us", or "our") is the primary data controller for the personal details gathered through ardenflow.world. Our office is located at 322 Garsfontein Rd, Waterkloof Glen, Pretoria, 0081, South Africa. For any privacy queries, please contact our Information Officer at [email protected].
This privacy policy describes how we collect, store, and process personal data belonging to visitors, readers, and advertising clients located in South Africa (subject to the Protection of Personal Information Act No. 4 of 2013 - POPIA) and international visitors (subject to General Data Protection Regulation - GDPR).
We collect personal information directly from you when you submit our contact forms, register for our newsletters, or contact us via email. This information may include: your Full Name, Email Address, Telephone Number, Subject, and unique message text.
We also gather automated device data through cookies and server tracking tools. This includes: IP address, location metadata, operating system type, internet browser details, pages viewed, and duration of visit.
We process your personal details on specific legal bases as outlined under POPIA and GDPR. Below is a detailed mapping of our processing purposes:
| Purpose of Processing | Data Categories Involved | Legal Basis (POPIA / GDPR) |
|---|---|---|
| Responding to form inquiries | Name, email, phone, message content | Consent / Performance of a Contractual obligation |
| Analyzing site performance | IP, browser settings, cookies | Legitimate interest in optimizing digital structures |
| Delivering regional newsletters | Email address | Explicit Opt-In consent |
This platform employs Google Consent Mode v2 to respect user preference choices. Up until you select your preference choice on our cookie banner, non-essential tracking codes (such as Google Analytics and customized advertising pixels) are blocked ("denied"). You can easily modify your selections in the future by clicking the "Cookie Settings" link located in our global website footer.
We do not sell, swap, or rent your personal information to third parties. We only share details with vetted technical hosting providers, email processors, and marketing agencies acting as operators on our behalf. These operators are contractually bound to maintain strict confidentiality and secure data storage.
Since our hosting servers may exist in global cloud arrays outside of South Africa, your details might be stored abroad. We ensure that any target country provides equivalent data privacy protections or that our partners operate under Standard Contractual Clauses.
Under South Africa's POPIA and the GDPR, you have the right to: access, correct, delete, or restrict your personal details. You can also object to marketing campaigns or file a legal complaint with the competent national regulator: the Information Regulator of South Africa (JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001 | email: [email protected]).
We do not intentionally gather data from minors under the age of 18 without explicit parental or legal guardian consent. If we learn of such storage, we delete the data immediately.
If you have any remaining questions about this Privacy Policy, please email [email protected].